Real estate investing marketplace
ios / android
Product designer
Aug'23–May'24
Yomii is a real estate investing marketplace, designed for investors seeking opportunities across REITs, timeshares, real estate ETFs, private funds, and crowdfunding platforms. The platform offers personalized investment matching, access to expert consultations, and powerful analytics — connecting users with global property options and trusted professionals.
My contribution
I worked on the development and support of the platform functionality, built and developed the design system for the cross-platform application, interacted with developers and provided design control. Collaborated with product team (PO, PM, PA) to design and conduct user research. Collected pitches in collaboration with Product Owner and CEO, created the necessary branding elements and worked on the visual language of the project together with the graphic designer.
Endless feed of investment-ready properties
The team was tasked with developing new mechanics for interacting with the app to increase user engagement and time spent inside the app. Through research and interviews, the concept of displaying properties as a feed of short videos, a block with key metrics and a CTA button was developed. The result: DAU increased by 16.2%, conversion to opening a property page by 31.6% and number of saves to favorites by 27.2%
Marketplace & Knowledge Hub
Rethinking the product and redesigning the application: from just a ribbon with properties and chat, Yomii turned into a full-fledged marketplace. The first step was to conduct best practice research and user interviews. Solutions were taken from my concept, which later became key decisions. I also added the mechanics of curated product picks, where a user could find relevant investment products based on their query in an article format.
Result: +5000 new products in the app with the ability to connect integrations and a detailed filter system, users started buying more products when navigating from the selections.
AI chat
After detailed communication with investors inside the app (most of them amateurs or mid-segment investors), to simplify their experience we added a chat feature where the user could ask questions, go through investment profiling and receive personalized investment product picks. I also added the ability to save and share the chat in an author compilation format.
Result: thanks to profiling, users started to fill out profiling about themselves and share personalized picks with each other much more often and in more detail.
Other
As part of other tasks and sprints, I developed the design and scripts for interacting with the portfolio wallet, paywall, referral program, etc.
